When your ideal customer decides which company to purchase from, studies show they choose based on their relationship and familiarity with the brand.
Brand awareness’ primary goal is for people to recognize your brand and think of your brand when they need your product or service.
You are taking a preemptive strategy towards ensuring your ideal customer chooses you when they are ready to buy.
A brand awareness focused strategy includes connecting with your ideal customer when they are at the beginning stages of the buying process all the way to past customers who have already used you to ensure you stay top of mind.
If you are looking to spread the word about your company, stay engaged with your current client base, and educate your potential customer on what you offer, this is the strategy for you!