Build a Community
Online communities are a very powerful way for companies to connect with their ideal customers. To not only build a relationship, but to also have a direct line to listen to their customer’s real needs and frustrations. Giving your company a unique opportunity to adapt and become their ideal company of choice.
Building a community is about equal parts engagement and listening. Providing information and value without expecting anything in return, and genuinely connecting with your audience. Which in return will create a flourishing community that will organically contain your ideal audience.
Online communities can be built on a multitude of platforms such as Instagram, Pintrest, blog pages, and forums depending on where your audience lives.
If you are looking to be a thought leader in your space and create meaningful interactions with your ideal client, this is the strategy for you!