A lead is a person who has indicated interest in your company's product or service in some way, shape, or form.
A lead will hear from a business from which they've already opened communication with, compared to getting a random cold call from someone who purchased your information.
Lead Generation is the process of creating these connections to set your sales team for success in closing the sale. It is the process of warming up the potential customers to your business, and guiding them on the path to choosing you.
This process includes steps like writing strategic blog articles to hosting educational webinars, all with the purpose of building a relationship and trust.
If you are looking to bolster your sales and connect with potential customers interested in your services, this is the strategy for you!