A lead is a person who has indicated interest in your company's product or service in some way, shape, or form.
A lead will hear from a business from which they've already opened communication with, compared to getting a random cold call from someone who purchased your information.
Lead Generation is the process of creating these connections to set your sales team for success in closing the sale. It is the process of warming up the potential customers to your business, and guiding them on the path to choosing you.
This process includes steps like writing strategic blog articles to hosting educational webinars, all with the purpose of building a relationship and trust.
If you are looking to bolster your sales and connect with potential customers interested in your services, this is the strategy for you!
When your ideal customer decides which company to purchase from, studies show they choose based on their relationship and familiarity with the brand.
Brand awareness’ primary goal is for people to recognize your brand and think of your brand when they need your product or service.
You are taking a preemptive strategy towards ensuring your ideal customer chooses you when they are ready to buy.
A brand awareness focused strategy includes connecting with your ideal customer when they are at the beginning stages of the buying process all the way to past customers who have already used you to ensure you stay top of mind.
If you are looking to spread the word about your company, stay engaged with your current client base, and educate your potential customer on what you offer, this is the strategy for you!
Build a Community
Online communities are a very powerful way for companies to connect with their ideal customers. To not only build a relationship, but to also have a direct line to listen to their customer’s real needs and frustrations. Giving your company a unique opportunity to adapt and become their ideal company of choice.
Building a community is about equal parts engagement and listening. Providing information and value without expecting anything in return, and genuinely connecting with your audience. Which in return will create a flourishing community that will organically contain your ideal audience.
Online communities can be built on a multitude of platforms such as Instagram, Pintrest, blog pages, and forums depending on where your audience lives.
If you are looking to be a thought leader in your space and create meaningful interactions with your ideal client, this is the strategy for you!
Grow Your Business
In small businesses, start ups, and entrepreneurial situations it is very common for marketing to be pushed to the back burner. After all how are you supposed to juggle the operations, client services, sales, and human resources hats as well as the marketing? We understand. We also understand that you know marketing is important which is why you are here.
There are fundamental pieces of marketing that every business needs to grow and be successful in the twenty-first century. Such as a functional, high ranking, and aesthetically pleasing website, continuous content being added to your website, social media interaction, managing your information and reviews, and growing your email list, just to name a few.
If you are ready to step up your game, and grow your business, this is the strategy for you.
Click here to get started growing your business.